Proctor and Gamble


P&G Product development


Fall 2017
Design Studio

skills utilized:
+ user research
+ iterative prototyping
+ industrial design sketching
+ 3d printing
+ Adobe suite
+ CAD rendering
+ video editing

In a 10 week project commissioned by Proctor & Gamble, my team and I utilized new, proprietary technology to develop an innovative new product for the laundry sector that could both ease consumers' difficulties and provide a competitive advantage for P&G. We utilized extensive user research, conducting dozens of hours of consumer interviews and testing sessions, to base our design upon real problems, grounded in an empathetic understanding of the users' unspoken needs. Over 12 prototypes were developed and tested in both mock and real environments, with the final prototype being accepted by P&G for further development.